We sit on the ads you already run, on the channels you already buy. You keep the card. We get paid when extra qualified buyers sit down, above a number we write down together.
For teams spending about $100k a month or more on ads. Under that, it usually isn’t a good use of either side.
We look at what you’re running, make new ads from your site and your people, and put them live on your account. Each week you get spend, booked, showed, and lift against the baseline. Setup covers the first week of that work; after that you pay per qualified show above the frozen number.